Pplanet | Home
- Develop and refine brand positioning, ensuring it aligns with the company’s vision of empowering retail investors and financial growth.
- Lead the end-to-end development of brand campaigns from ideation to execution, across both traditional and digital channels.
- Track brand health metrics, including brand awareness, consideration, and preference.
- Work closely with the product, growth, and digital marketing teams to ensure alignment in messaging and strategic priorities.
- Manage the brand budget, ensuring efficient allocation of resources for maximum impact.